Location-based marketing is accomplished using services like Foursquare, Gowalla, Yelp and SCBNGR. Engaging your customers using these services will increase customer loyalty, referrals and word-of-mouth advertising. These location-based services will help you in your local marketing campaign. Here are a few strategic and tactical tips to remember when using these location-based services.

 

1. Make sure you use the right platform. Each platform has its own pros and cons so make sure you use the platform that aligns with your campaign.

 

2. Make certain that your business is correctly formatted in Google Places. This is vital to any location-based marketing campaign.

 

3. Make sure you online business is worthy of visiting.

 

4. Get your foursquare venues merged or changed by a foursquare supersuser.

 

5. Decide on a budget and stick to it. It will help you measure the success of your campaign and keep you focused.

 

6. Make sure your staff is prepared and aware of all procedures.

 

7. Get your employees involved.

 

8. Use the badge options that reward customers.

 

9. Incorporate your loyalty program with the location-based services. Giving your customers more of an incentive to broadcast your message using other social platforms will give your local marketing campaign more reach.

 

10. Make sure you understand and put into effect the “holy trinity” of media using paid, owned and earned media in your location-based marketing campaign.

 

11. Set up an ambassador program using your best customers. Get them to give ideas on offers and check-in with them on a regular basis.

 

12. Find out what other businesses are doing with their location-based marketing campaigns and learn from them.

 

13. In Google Places be sure to specify all the geographical areas you service.

 

14. Search the location-based service places database for all the information relevant to your business.

 

15. Keep abreast of your competitor’s check-in traffic.

 

16. Decide what key performance indicators you are going to use and keep track of them.

 

17. Try and align your location-based marketing campaign with your other marketing and advertising campaigns.

 

Location-based marketing is a great way to get new traffic to your site. Use the tips above and create a fantastic location-based marketing campaign.

 

Nerd Alert Marketing
412 Olive Ave #295 Huntington Beach, CA, 92648 USA 
 • 714-594-9736

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